https://www.youtube.com/watch?v=UfxGQBMpKH8

SUMMARY: Move over Monday Night Football, here comes Friday Night Videogames. Turner Broadcasting System is teaming up with talent-agent behemoth WME/IMG to create a league for videogame players and fans. The league will launch next year and give fast-growing e-sports a permanent prime-time television home. To watch the emergence of an entirely new sports league in our generation is really a fascinating opportunity.

QUESTIONS: 
1. What are e-sports? What is driving their popularity?

2. What are 2-3 of the primary factors that will determine if this e-sports league becomes successful?

3. What kind of marketing research would you recommend that e-sport conduct as they prepare for their product launch?

4. For an advertiser considering a sponsorship of an e-sports league or player, what are the potential risks and rewards?